Si.R.A.C.
Sistema Regionale delle Arti e della Cultura — a modular brand uniting eight Apulian cultural foundations under one visual “polyphony”.
- Client
- Teatro Pubblico Pugliese & Regione Puglia
- Services
- Naming, Logo Design, Visual Identity
- Role
- Graphic Designer
The project
Regione Puglia, through Teatro Pubblico Pugliese, launched a competition for a unifying visual identity for eight cultural foundations of the highest profile — Fondazione Paolo Grassi, La Notte della Taranta, Carnevale di Putignano, Fondazione Pino Pascali, Fondazione Giuseppe Di Vagno, La Focara di Novoli, Presìdi del Libro and Fondazione Lirico Sinfonica Petruzzelli e Teatri di Bari.
The challenge: a strong, cohesive image for the “Sistema” without erasing the singularity of each member.
My proposal works on two levels — Naming and Visual Design. The acronym Si.R.A.C. (Sistema Regionale delle Arti e della Cultura) gives the system a memorable, modern voice; a grid of eight pictograms — minimalist re‑readings of each foundation's original logo, built from a shared alphabet of primary geometric shapes — gives it a polyphonic body.
Each pictogram lives in its own vibrant rainbow colour, signalling energy, creativity and the cultural wealth of Apulia. The system unfolds across stationery, T‑shirts, totes, USB keys and immersive fair stands.
